Branding
The Badgers Den
The Badger's Den is a premier boxing gym inspired by the fearless honey badger. We offer a tough, resilient, and community-driven environment where members can unleash their inner strength and achieve fitness goals. Our brand appeals to all boxing enthusiasts and playfully refers to our gym setups and training sessions as "setts," inspired by a badger's den.
Year :
2024
Industry :
Fitness
Client :
The Badgers Den
Project Duration :
1 Week
Problem :
The Badger’s Den needed a brand identity that captured the fearless nature of the honey badger while still appealing to a diverse community of boxing enthusiasts. The challenge was creating a design that felt tough and resilient without alienating newcomers who were looking for an approachable and supportive gym environment.
Solution :
I designed a bold, resilient brand identity inspired by the honey badger’s toughness and spirit. The visual system included strong typography, striking graphics, and playful thematic touches like referring to training sessions and gym areas as “setts.” This approach gave the brand a unique personality, reinforcing the gym’s community-driven atmosphere while making it instantly recognizable and memorable.
Challenge :
The Badger’s Den needed a brand identity that balanced grit and approachability. The challenge was to create visuals that embodied the strength and fearlessness of the honey badger while still being inviting to a broad community of boxing enthusiasts, from beginners to seasoned fighters.
Summary :
The Badger’s Den, a premier boxing gym inspired by the fearless honey badger, partnered with me to build a brand identity that reflected strength, resilience, and community. I developed a bold visual system with striking graphics, strong typography, and playful thematic touches like calling gym spaces and training sessions “setts.” The result was a unique and memorable brand that stood out in the fitness industry while staying welcoming to all levels of boxers.
More Projects
Branding
The Badgers Den
The Badger's Den is a premier boxing gym inspired by the fearless honey badger. We offer a tough, resilient, and community-driven environment where members can unleash their inner strength and achieve fitness goals. Our brand appeals to all boxing enthusiasts and playfully refers to our gym setups and training sessions as "setts," inspired by a badger's den.
Year :
2024
Industry :
Fitness
Client :
The Badgers Den
Project Duration :
1 Week
Problem :
The Badger’s Den needed a brand identity that captured the fearless nature of the honey badger while still appealing to a diverse community of boxing enthusiasts. The challenge was creating a design that felt tough and resilient without alienating newcomers who were looking for an approachable and supportive gym environment.
Solution :
I designed a bold, resilient brand identity inspired by the honey badger’s toughness and spirit. The visual system included strong typography, striking graphics, and playful thematic touches like referring to training sessions and gym areas as “setts.” This approach gave the brand a unique personality, reinforcing the gym’s community-driven atmosphere while making it instantly recognizable and memorable.
Challenge :
The Badger’s Den needed a brand identity that balanced grit and approachability. The challenge was to create visuals that embodied the strength and fearlessness of the honey badger while still being inviting to a broad community of boxing enthusiasts, from beginners to seasoned fighters.
Summary :
The Badger’s Den, a premier boxing gym inspired by the fearless honey badger, partnered with me to build a brand identity that reflected strength, resilience, and community. I developed a bold visual system with striking graphics, strong typography, and playful thematic touches like calling gym spaces and training sessions “setts.” The result was a unique and memorable brand that stood out in the fitness industry while staying welcoming to all levels of boxers.
More Projects
Branding
The Badgers Den
The Badger's Den is a premier boxing gym inspired by the fearless honey badger. We offer a tough, resilient, and community-driven environment where members can unleash their inner strength and achieve fitness goals. Our brand appeals to all boxing enthusiasts and playfully refers to our gym setups and training sessions as "setts," inspired by a badger's den.
Year :
2024
Industry :
Fitness
Client :
The Badgers Den
Project Duration :
1 Week
Problem :
The Badger’s Den needed a brand identity that captured the fearless nature of the honey badger while still appealing to a diverse community of boxing enthusiasts. The challenge was creating a design that felt tough and resilient without alienating newcomers who were looking for an approachable and supportive gym environment.
Solution :
I designed a bold, resilient brand identity inspired by the honey badger’s toughness and spirit. The visual system included strong typography, striking graphics, and playful thematic touches like referring to training sessions and gym areas as “setts.” This approach gave the brand a unique personality, reinforcing the gym’s community-driven atmosphere while making it instantly recognizable and memorable.
Challenge :
The Badger’s Den needed a brand identity that balanced grit and approachability. The challenge was to create visuals that embodied the strength and fearlessness of the honey badger while still being inviting to a broad community of boxing enthusiasts, from beginners to seasoned fighters.
Summary :
The Badger’s Den, a premier boxing gym inspired by the fearless honey badger, partnered with me to build a brand identity that reflected strength, resilience, and community. I developed a bold visual system with striking graphics, strong typography, and playful thematic touches like calling gym spaces and training sessions “setts.” The result was a unique and memorable brand that stood out in the fitness industry while staying welcoming to all levels of boxers.