Packaging
Custom Coffee Bags
Quail Valley Golf Club is a private club located in Vero Beach, Florida, known for its elevated hospitality experience, scenic riverfront setting, and championship golf course. The club features multiple distinct venues, including The River Club, The Pointe, and The Golf Club, each offering its own atmosphere while remaining part of a cohesive luxury lifestyle destination.
Year :
2026
Industry :
Hospitality
Client :
Quail Valley Golf Club
Project Duration :
3 Weeks
Problem :
Quail Valley decided to introduce a line of branded coffee sold in their market, but needed a packaging system that reflected the character of their club. The challenge was creating a design that felt classic and premium while clearly distinguishing and representing each of the three locations: The River Club, The Pointe, and The Golf Club.
Solution :
I created custom illustrations for each location to bring their environments to life visually. The River Club highlights the main entrance, The Pointe features the river connection and boat trolley experience, and The Golf Club showcases the comfort station with its signature clock detail. Each illustration was designed to feel classic, detailed, and rooted in the character of the club.
Challenge :
The client wanted packaging that felt timeless and elevated while still clearly representing the identity of each distinct club location. The design needed to feel cohesive as a set, but also unique enough to tell the story of each space.
Summary :
The final packaging system balances elegance and storytelling, creating a cohesive coffee brand that reflects the heritage and atmosphere of Quail Valley’s three locations.
More Projects
Packaging
Custom Coffee Bags
Quail Valley Golf Club is a private club located in Vero Beach, Florida, known for its elevated hospitality experience, scenic riverfront setting, and championship golf course. The club features multiple distinct venues, including The River Club, The Pointe, and The Golf Club, each offering its own atmosphere while remaining part of a cohesive luxury lifestyle destination.
Year :
2026
Industry :
Hospitality
Client :
Quail Valley Golf Club
Project Duration :
3 Weeks
Problem :
Quail Valley decided to introduce a line of branded coffee sold in their market, but needed a packaging system that reflected the character of their club. The challenge was creating a design that felt classic and premium while clearly distinguishing and representing each of the three locations: The River Club, The Pointe, and The Golf Club.
Solution :
I created custom illustrations for each location to bring their environments to life visually. The River Club highlights the main entrance, The Pointe features the river connection and boat trolley experience, and The Golf Club showcases the comfort station with its signature clock detail. Each illustration was designed to feel classic, detailed, and rooted in the character of the club.
Challenge :
The client wanted packaging that felt timeless and elevated while still clearly representing the identity of each distinct club location. The design needed to feel cohesive as a set, but also unique enough to tell the story of each space.
Summary :
The final packaging system balances elegance and storytelling, creating a cohesive coffee brand that reflects the heritage and atmosphere of Quail Valley’s three locations.
More Projects
Packaging
Custom Coffee Bags
Quail Valley Golf Club is a private club located in Vero Beach, Florida, known for its elevated hospitality experience, scenic riverfront setting, and championship golf course. The club features multiple distinct venues, including The River Club, The Pointe, and The Golf Club, each offering its own atmosphere while remaining part of a cohesive luxury lifestyle destination.
Year :
2026
Industry :
Hospitality
Client :
Quail Valley Golf Club
Project Duration :
3 Weeks
Problem :
Quail Valley decided to introduce a line of branded coffee sold in their market, but needed a packaging system that reflected the character of their club. The challenge was creating a design that felt classic and premium while clearly distinguishing and representing each of the three locations: The River Club, The Pointe, and The Golf Club.
Solution :
I created custom illustrations for each location to bring their environments to life visually. The River Club highlights the main entrance, The Pointe features the river connection and boat trolley experience, and The Golf Club showcases the comfort station with its signature clock detail. Each illustration was designed to feel classic, detailed, and rooted in the character of the club.
Challenge :
The client wanted packaging that felt timeless and elevated while still clearly representing the identity of each distinct club location. The design needed to feel cohesive as a set, but also unique enough to tell the story of each space.
Summary :
The final packaging system balances elegance and storytelling, creating a cohesive coffee brand that reflects the heritage and atmosphere of Quail Valley’s three locations.